Customer and Industry Targeting
Target Personas
🏛️ INDUSTRY
Primary | Secondary |
|---|---|
BFSI | Healthcare |
Utilities | Retail |
Telecommunications | Education |
Federal Government | SLG |
🏢 FIRMOGRAPHIC
Cloud-friendly, innovative
🤔 DECISION MAKERS
SVP CX or Contact Centre
SVP Marketing/ CMO
SVP Revenue
General Counsel / SVP Risk
SVP Analytics
SVP HR/People
CEO
COLLECTIONS DIRECTOR
Our observations Customer Contact Software – Buying structure and Personas
Influencers | Coach | Technical Buyer | Budget Holder | Decision Maker |
|---|---|---|---|---|
Legal/Compliance | Contact Center Manager | VP of IT | CMO | CEO |
Finance | Marketing | VP Data analytics | VP CX | SVP/VP of CX |
Contact Center | VP Data analytics |
| VP Revenue optimization | VP Revenue optimization |
Marketing |
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| SVP HR | CMO |
CX |
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VP of IT |
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VP COLLECTIONS |
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