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Target Persona
Target Persona
- Merryl Cepe
Owned by Merryl Cepe
Oct 27, 2022
1 min read
Analytics
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Customer and Industry Targeting
Target Personas
INDUSTRY
Primary | Secondary |
|---|---|
BFSI | Healthcare |
Utilities | Retail |
Telecommunications | Education |
Federal Government | SLG |
FIRMOGRAPHIC
Cloud-friendly, innovative
DECISION MAKERS
SVP CX or Contact Centre
SVP Marketing/ CMO
SVP Revenue
General Counsel / SVP Risk
SVP Analytics
SVP HR/People
CEO
COLLECTIONS DIRECTOR
Our observations Customer Contact Software – Buying structure and Personas
Influencers | Coach | Technical Buyer | Budget Holder | Decision Maker |
|---|---|---|---|---|
Legal/Compliance | Contact Center Manager | VP of IT | CMO | CEO |
Finance | Marketing | VP Data analytics | VP CX | SVP/VP of CX |
Contact Center | VP Data analytics |
| VP Revenue optimization | VP Revenue optimization |
Marketing |
|
| SVP HR | CMO |
CX |
|
|
|
|
VP of IT |
|
|
|
|
VP COLLECTIONS |
|
|
|
|
, multiple selections available,
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