Use Case: Revenue and Growth

Job Function: Executive Director for Revenue

Use McKinsey’s  AVA solution connecting audio conversation data from the customers environment into the AVA analytics environment and the customers analytics environment.

• Customer propensity to buy

• Predictive

  • next best offer/campaign

  • NPS

  • Churn

  • Fraud

• Channel and product effectiveness

• Segment and cohort insights

• Significantly enhance personalization experience

• Sales methodology testing

• Cross sell/up sell opportunities

• Convert Inbound Service cost centers to revenue profit centers